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Author
Egan, John.
Title
Relationship marketing : exploring relational strategies in marketing / John Egan.
Imprint
Harlow : Financial Times Prentice Hall, 2001.
Rating
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LOAN PERIOD
Main shelves - level 2
658.812 EGA
R14409W1987
ON SHELF
2 WEEK LOAN
Details
Descript
xiv, 234 p. : ill.. ; 25 cm.
ISBN
0273646125
Bibliog.
Includes bibliographical references and index.
Subject
Relationship marketing.